Formulation Expertise
for Home Care Products
We help brands develop safe, effective, and market-ready products — from dish and laundry detergents to all-purpose and eco-friendly cleaners.
We help brands create products that stand out and delight customers.
About
About our founder & principal consultant
At Clarity Solutions Group, I help brand owners and companies in the home care and personal care space develop high-performing cleaning and cleansing products — from lab bench to store shelf. With over a decade of experience formulating and optimizing products for brands, and four years supporting B2B clients at a major surfactant supplier, I bring perspective across the entire value chain.
A key strength of my consultancy is my hands-on experience on manufacturing sites, which allows me to design solutions that are both practical and commercially viable. I work closely with brands to ensure products perform exceptionally, reflect their values and voice, and succeed in the marketplace. Learn more
Services
We provide comprehensive technical consulting to help brands design, launch, and refine high-performing, market-ready products.
From new formula development to continuous improvement on existing product lines, we provide the expertise and strategic guidance to support every stage of the process.
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Turn your product vision into a safe, effective, and market-ready formulation.
Lab-scale prototyping to quickly bring concepts to life
Tailored formulation guidance and technical strategy
Support for certifications and retailer requirements (e.g., EPA Safer Choice, Target Clean, clean lists)
Scale-up and commercialization planning for a smooth market launch
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Strengthen existing formulas and manufacturing processes for peak performance and efficiency.
Optimize cost and performance while maintaining consumer satisfaction
Blind changes: strategic adjustments that improve cost or efficiency without affecting consumer experience
Lab-based evaluation and prototyping to validate adjustments before scale-up
Develop robust procedures for R&D, QA/QC, and manufacturing for consistent quality
Mitigate risks with alternative raw materials and secondary supplier sourcing
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Build a strong technical foundation with data-driven testing and experimentation.
Analytical and performance testing recommendations aligned with industry standards
Procedures for unique or innovative applications
Efficient experimental design planning to reduce costly iterations
Training to empower your team in testing and procedure execution
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Solve complex challenges and strengthen your team’s technical capabilities.
Cross-functional project management to keep initiatives aligned
Root Cause Analysis and on-site troubleshooting for critical issues
Tailored technical training for chemists and non-technical stakeholders
Contact
Let’s get started: fill out the form so we can learn about your goals and how we can help. Even for early-stage ideas, we’ll help map out next steps together.
Whether you’re developing a new product line, improving existing formulations, or exploring more sustainable options, we can provide hands-on guidance to achieve your goals.
Book a Consultation
Schedule a 15-minute call to discuss your goals, challenges, and how we can work together to bring your vision to life.
We’d love to hear more about your project!
